The news: Collecting user data to personalize ads and sponsored content is a primary reason Perplexity is building a browser, according to CEO Aravind Srinivas.
- Perplexity’s Comet browser, set to launch in mid-May, could track user activity beyond its AI app for “hyperoptimized” ad tracking.
- “Once you understand the user deeply enough, the user can probably trust you if you show them relevant sponsored content, as long as it’s super personalized,” Srinivas said on a TBPN podcast episode.