PayPal is rethinking its growth strategy amidst market turmoil and slower-than-anticipated growth. All eyes are on the original fintech and payments powerhouse as it moves in a new direction; its strength in the market affects every part of the payments value chain.
Uncertainty in the market is forcing PayPal back to basics. Thanks to PayPal’s wide scope and market power, its new growth strategy has the potential to reshape market dynamics, making it crucial for payment players and merchants alike to follow its trajectory.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
What is PayPal’s disruptive potential across its three core growth segments: checkout, digital wallets, and Braintree?
Which vulnerabilities does PayPal face—despite its power in the market?
How is the digital landscape being transformed by PayPal, and how does this affect merchants, networks, banks, and other payment providers?
WHAT’S IN THIS REPORT? This report will dive into PayPal’s three-pronged growth strategy, explore its opportunities and risks, and highlight the impact it will have on merchants and key payments players.
KEY STAT: PayPal’s worldwide transaction value will hit nearly $1.865 trillion in 2025. This corresponds to approximately 5.5% of worldwide retail sales that year, highlighting the massive market power the company holds.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Points
PayPal’s Power
Focusing on the Heart of PayPal: Checkout
PayPal’s Digital Wallet and Path to Becoming a Super App
Braintree: Feeding Into PayPal’s Unified Commerce Experience
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