Payments and Digital Commerce Platforms Forecast 2024

How In-House Payments Help Platforms Grow Revenues per Customer

US digital commerce platforms will process $375.57 billion of their own payments this year, helping them capture more revenues, build merchant relationships, and bundle payment with nonpayment products. Here’s how five major platforms are approaching the space—and why we expect four of them to bring more of their payments in-house.

Key Question: How are leading digital commerce platforms’ payment initiatives contributing to their overall growth?

Key Stat: US digital commerce platforms’ gross payment value growth will decelerate to 10.9% in 2024, as ecommerce sales growth slows at industry heavyweight Shopify.

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Table of Contents

  1. Executive Summary
  2. Digital commerce platforms continue to process more sales via in-house payment solutions
  3. Shopify is a payments juggernaut that sets the pace
  1. Wix is leaning on partners to fuel payment growth
  2. GoDaddy is wasting no time in marking its payments turf
  3. BigCommerce eschews payfac status in favor of payment partnerships
  1. Squarespace lays the payments foundation in 2024
  2. Sources
  3. Media Gallery

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authors

David Morris

Contributors

Grace Broadbent
Suzy Davidkhanian
VP, Content
Nikolai Dineros
Tiffani Montez
Oscar Orozco
Director, Forecasting
Julia Woolever
Director, Report Editing