Path to Purchase 2024

Our second annual Path to Purchase survey looks at how consumers discover, research, and ultimately purchase new brands and products. This report analyzes shopping behavior in nine product categories, gauging the impact of traditional and digital media, as well as online and physical stores.

This deck will:

• Provide analysis of the key platforms that drive brand and product awareness.
• Break down the various research tools that consumers use in the mid-funnel consideration phase.
• Include insights into why and how consumers purchase newly discovered brands and products.