As a marketer, do you often spend hours manually wrangling data in spreadsheets? Do you find it difficult to measure ROI on marketing spend? You’re definitely not alone. In this video, Harriet Durnford-Smith, CMO of Adverity, shares with eMarketer findings from Adverity’s latest research, including key challenges faced by marketers today and what can be done to overcome such obstacles.
Harriet Durnford-Smith is CMO of Adverity. Harriet is responsible for global marketing strategy and execution. She loves the cutting edge of growth marketing while keeping customer needs front of mind. Under her leadership, Harriet has scaled a high-performing global marketing function that helped the company secure $150 million in Series C and D funding in consecutive years.