Over 20% of US adults get news from social media influencers

Key stat: One in 5 (21%) US adults regularly gets their news from social media news influencers, according to a November 2024 report from the Pew Research Center.

Beyond the chart:

• 45.0% of smartphone users will consume news through news apps in 2025, according to our October 2024 forecast.
• Spend on US influencer marketing will grow 14.2% this year to $9.29 billion, per our March 2024 forecast.

Use this chart: Marketers can use this to further understand the reach of news influencers and to adapt their creator partnerships.

Related EMARKETER reports:

• The Rise of Political and News Creators (EMARKETER subscription required)
• Creator Economy Trends to Watch in 2025 (EMARKETER subscription required)