Opening the closed web: Why walled gardens are a marketer’s best bet | Sponsored Content

This sponsored video was contributed by Skai™.

Thanks to rich, authenticated data, walled gardens serve great targeting, impactful creative, and can maintain ongoing communication with a receptive audience—all while being extremely measureable for marketers.

In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.

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