The news: OpenAI is preparing to debut its first-ever Super Bowl ad as the AI firm seeks to establish itself as a consumer brand, per The Wall Street Journal.
The ad follows a series of moves signaling OpenAI’s push to build consumer recognition. Late last year, the company hired Kate Rouch as its first CMO; Rouch previously worked as CMO at Coinbase, where she led its debut at the Super Bowl. OpenAI also unveiled a new logo earlier this week.
Why now? OpenAI’s Super Bowl spot coincides with the company removing its login requirement for ChatGPT Search, a major step toward competing in the search landscape dominated by Google.