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Key stat: 32% of US adults are watching subscription video-on-demand (SVOD) services less because they are watching more on free streaming services, per a July 2023 Aluma Insights survey. For 34% of US adults, viewing behaviors across streaming services haven’t changed as a result of free streaming services.
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Note: Respondents were asked, "Because I'm watching more free streaming services, I'm spending less time watching..."
Methodology: Data is from an October 2023 Aluma Insights (formerly The Diffusion Group) survey of almost 1,900 US adults during July 2023. Respondents watch free video-on-demand (FVOD) or free live TV streaming services.
First Published on Nov 8, 2023