Click here to view the presentation slides.
The word “optimization” gets thrown around a lot in the programmatic industry. After all, it is a key element of any and every successful programmatic strategy. However, advertisers are finding that most programmatic optimization options today alternate between "black boxes" or simplistic levers. There are consequences. Advertisers are left with results that fail to meet pay-off expectations or fulfill goals.
eMarketer was pleased to moderate a Tech Talk Tuesday presentation featuring Ari Paparo, CEO and co-founder of Beeswax. Ari discussed the current challenges of programmatic optimization, and how to shift your approach in order to truly maximize the value of your programmatic strategy.
Watch the webinar to learn:
- What key factors power optimization today
- What top three challenges should be top of mind for marketers with an in-house programmatic strategy
- What new approaches marketers can put into place to deliver value
Ari Paparo is the CEO of Beeswax, an ad tech start-up in New York that has created the industry's first Bidder-as-a-Service platform. Previously, Ari has held a number of product leadership positions in the ad tech and marketing tech sectors, most recently as EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables retailers and brands to better connect to their consumers through ratings, reviews, photos and other user-generated content. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus.
