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Facebook Advertising continues to be one of the most powerful user acquisition channels in 2020, while competitiveness to capture attention is at an all-time high. According to Facebook IQ, brands have less than 1.7 seconds to get their message across and drive the desired action in their audiences. What’s a marketer to do?
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Smartly.io's Alex Walkowski, senior customer success manager, and Andreas Stenman, head of ecommerce and disruptor brands. They broke down three powerful Facebook Advertising insights for a successful 2020.
View the webinar to learn:
- Best ways to prepare for and kick-start 2020 with a successful Q1
- How to leverage the most powerful performance driver… hint, it’s all about the creative
- Why testing is crucial and what you can optimize with testing
PRESENTERS
Alex Walkowski is a senior customer success manager on the managed services team at Smartly.io. From the great state of Ohio (Go Buckeyes!), Alex has been in New York for the past three years, and working at Smartly.io for almost half of those. When not increasing ROI and revolutionizing his clients’ Facebook accounts, he can be found walking around the East Village with his dog, Pumpkin.
Andreas Stenman is the head of ecommerce and disruptor brands at Smartly.io. Born and raised in Finland, Andreas joined Smartly.io as employee No. 35 in Helsinki, after working for a decade in finance. Andreas then moved with Smartly.io to San Francisco to work with the world’s leading brands. He now resides in New York City, and when not working, likes to explore the city's best places for skateboarding.
