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Account-based marketing, or ABM, is one of the hottest topics in B2B marketing. Still, achieving success is no slam dunk.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Dave Rigotti, head of ABM at Marketo. He dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.
View the webinar to learn:
- How to set strategy and align accounts with sales
- How to execute a full-funnel ABM approach
- How to view success metrics and align channels with revenue
PRESENTER
Dave Rigotti is the head of ABM, North America, at Marketo, an Adobe company and is incredibly passionate about revenue-focused B2B marketing. Prior to Marketo, Dave was the vice president of marketing at revenue attribution and planning software company Bizible, which was acquired by Marketo in May 2018. Before Bizible, Dave worked at Microsoft on the Bing marketing team. He graduated with a degree in entrepreneurship and marketing from the University of Toledo.
