Despite continued strength in ecommerce spending this year, the 2019 Holiday Season will be challenging. The combination of greater economic headwinds and a highly compressed holiday calendar will make strong growth harder to come by.
In this Meet the Analyst webinar, eMarketer principal analyst Andrew Lipsman reveals our latest forecast numbers for total retail, ecommerce and mcommerce sales, and growth for the 2019 holiday season.
Not a PRO user? You can view an on-demand version here.
Made possible by Optimizely, this video webinar explores:
- A breakdown of eMarketer’s holiday shopping forecast
- Unique shopping-day dynamics for Black Friday and Cyber Monday, and which retailers are best positioned for success
- Seven key trends that will shape the 2019 holiday season
- Plus! Whelan Boyd, senior product manager at Optimizely, joins the conversation
