Marketers believe they have a mandate to personalize customer experiences across channels. That’s because most believe consumers have signaled their interest in receiving more tailored communications through their behavior and actions. And in many cases, personalization seems to be the logical next step in achieving the greatest return on marketing investments in a digital, measurable world.
But at this point, most marketing isn’t particularly personalized or relevant. What’s standing in marketers’ way, and how can they improve customer experiences with data?
In this Meet the Analyst webinar, eMarketer principal analyst Nicole Perrin explores the latest strategies and practices marketers are using to deliver data-driven experiences to customers across channels.
Not a PRO user? You can view an on-demand version here.
Made possible by Sailthru, this video webinar explores:
- The state of the cohesive, omnichannel experience
- What’s driving personalization strategies, and how they are executed
- The future of personalization
- Plus! Jason Grunberg, vice president of marketing at Sailthru, joins the conversation
