Small- and medium-sized businesses (SMBs) find themselves in a really tough spot as they try to navigate the coronavirus outbreak. Many have been forced to suspend services—and face an uncertain economy once business as usual resumes.
How should SMBs communicate with hesitant customers during this difficult time? How can these companies bounce back when daily life returns to some semblance of normal?
In this Meet the Analyst Webinar, eMarketer principal analysts Jillian Ryan and Andrew Lipsman examined shifts in buying behaviors and trends since the pandemic began, as well as marketing strategies to employ and meet audience needs.
Not a PRO user? You can view an on-demand version here.
This video webinar explores:
- An overview of how SMBs have been impacted by the COVID-19 pandemic
- Data and insights on shifts in buying behavior and sentiment for consumers and B2B buyers alike
- Best practices for executing marketing and advertising during this crisis
- A forward look into what the bounce-back might look like
