Omnichannel Marketing and Privacy in 2021 | Sponsored Content | Tech-Talk Webinar | On-Demand

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Data Law and Security Experts Help Navigate the New Landscape

Big changes are coming in the world of omnichannel marketing and data privacy, and organizations in every industry are beginning to execute their post-third-party cookie digital strategies.

And while no one knows the full impact of the depreciation of cookies, every outcome has a common denominator: the importance of first-party data.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Infutor's chief information security officer, Len Lombardo, and Ken Dreifach, an ad tech and e-commerce lawyer at ZwillGen. They discussd how brands, martech providers, publishers, and advertisers can navigate the evolving omnichannel marketing and privacy landscape, including the legal considerations.

Watch and learn:

• Which technologies will emerge after the third-party cookie falls apart
• How to neutralize threats to rapidly growing CRMs, such as data decay and incomplete data
• The data tools and protocols for managing and linking complex data groups
• Key questions to ask your data provider about omnichannel marketing in 2021

PRESENTERS

Len Lombardo is chief information security officer at Infutor. With over 35 years of data processing experience, Len is responsible for managing data and corporate security facilities, maintaining all information security policies, and overseeing compliance audits. Prior to joining Infutor, Len was the chief information officer for the TransUnion Corporation.

Ken Dreifach is an ad tech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape.