The news: Novartis just inked a deal to become the first corporate pharma partner of the National Football League (NFL).
What the partnership entails: The multi-year sponsorship agreement will position Novartis as the exclusive partner of the NFL’s most prominent health initiatives.
- This will include strengthening the league’s “Crucial Catch” campaign, which works with the American Cancer Society to promote preventive screenings, particularly in under-resourced communities.
- Novartis will be the league's presenting partner for the upcoming Health and Safety Summit, where stakeholders discuss player safety improvements. Tech company Zebra Technologies sponsored the event last year.