Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War | Sponsored Content | Tech-Talk Webinar, On-demand

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Consumers are more conscious—and conscientious—of data privacy than ever. Despite this, consumers still overwhelmingly desire personalized experiences when interacting with brands. The challenge for digital marketers? Providing relevant 1:1 experiences that comply with evolving privacy legislation.

However, while privacy and personalization might seem at odds, brands and marketers can still strike a balance.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of growth initiatives and technology alliances at Amperity. They discussed what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape.

Watch this webinar and learn:

• Modern privacy-compliant tactics to build and resolve first-party data
• The role of identity and intelligence in personalization and activation
• The best strategies for balancing personalization and privacy

Presenters

Jason Ford is vice president of partnership development at Infutor. He is a strategic technology leader who has worked in both early- and late-stage start-ups and established organizations with an extensive history of understanding online media products, analyzing their performance, communicating value, and building Infutor’s partner revenue streams.

Yoni Friedman is the director of growth initiatives and technology alliances at Amperity. One of his focus areas has been developing solutions through strategic partnerships to extend and complement Amperity’s capabilities beyond its own products. Yoni has been with the company for just over a year, joining Amperity from AWS' artificial intelligence organization.