What’s the No. 1 CTV device in the US?

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Smart TVs are the most popular connected TV (CTV) device in the US, finding a home in 59% of households with these devices. Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.

Beyond the chart: Across the country, 109.3 million households will use a connected TV this year, accounting for 83.6% of total households, per our estimates. We project the Amazon Fire TV user base will grow as a share of CTV users and top 50% in 2026, while smart TV’s share will hover around 60% over the next few years.

More like this:

• Report: US Time Spent with Media 2022
• Article: CTV ads look to be one of the advertising channels hit hardest by marketers’ economic concerns
• Article: Connected TV poised to gain US viewership and advertiser interest