Industry Voices: Spotlight on Nirvana Water’s Alex Matos

As a new bottled water brand on an already crowded shelf, education is essential for creating brand trust. Watch Industry Voices: Spotlight on CPG with Nirvana Water Sciences’ marketing director Alex Matos to hear how the brand’s marketing hinges on teaching the benefits of its infused spring water to prospective consumers.

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Watch previous episodes from our Spotlight on CPG series (November 2021):

Cafe Spice’s Sameer Malhotra

White Castle's Lynn Blashford

The Vitamin Shoppe’s Nadina Guglielmetti

Episodes from our Spotlight on D2C series:

SmileDirectClub’s John Sheldon

Clorox’s Jackson Jeyanayagam

"Behind the Numbers" Podcast