Nextdoor’s local advertising business grows 17%—but what comes NEXT could be more impactful

The news: Nextdoor wrapped up 2024 with its strongest Q4 since going public, posting 17% YoY revenue growth ($65 million) and Weekly Active Users up 10% to 45.9 million.

In an EMARKETER interview, CEO Nirav Tolia is setting high expectations, comparing the platform’s NEXT initiative—a reimagining of the entire Nextdoor platform—to a major tech product launch. He made it clear that this is not a “big bang” rollout like a new iPhone but an iterative evolution that will take time. “What you see at the end of Q2 is not the final version of NEXT. It’s just the first release.”

  • Tolia emphasized that 2025 will be the company’s most pivotal year as it launches NEXT, a major platform transformation that will reshape user experience and advertising strategy.