The news: Netflix is continuing to branch out into other video categories following its tough Q1 earnings report. The streaming service is now in the ‘initial stages’ of launching livestreams for standup comedy specials and unscripted shows, per Deadline.
More on this: Like some other recently announced Netflix features, livestreaming on the platform is still a distant reality. And though it will initially be used to augment existing content on the platform, it opens up a wide range of possibilities for the streamer down the line.
The challenge: Netflix long distinguished itself from other streaming services by its lack of features like advertising and livestreams, but now it’s quickly having to enter battlefields where its younger competitors have a significant lead.
The big takeaway: While features like livestreams and advertising will undoubtedly help Netflix’s watch time and bottom line, its sudden acceptance of these features means it is now racing to catch up with the capabilities of competitors.