Would Netflix’s account-sharing crackdown trigger an exodus?

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Among US Netflix subscribers who share their account with others, nearly half said they’d very likely cancel their subscription if the platform began charging them extra for sharing it. An additional 28% said they’d be somewhat likely to delete their accounts, while just 27% said they would stay subscribed.

Beyond the chart: Netflix loyalists won’t be quick to pay such a fee, however. Only 26% of respondents said they’d be just as likely to share their account if the streaming service charged them extra to do so. If Netflix takes this approach, it could be throwing not just subscribers, but significant viewing hours, out with the password moochers. But with its loss of 200,000 subscribers worldwide in Q1 2022 due in part to password sharing, the platform is seeking any way to convert more of its viewers into paying subscribers.

More like this:

• Report: Q1 2022 Digital Video Trends
• Article: Netflix loses subscribers for first time in a decade, mulls ad-supported tier
• Article: Netflix password sharing could net the platform $1.6 billion in a crackdown—and indirectly lead to an ad-supported tier