Nearly 1 in 3 US Facebook users will buy via the platform this year

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By the end of 2021, nearly one-third of US Facebook users ages 14 and older will have made a purchase through the social network in the past 12 months, part of a greater trend toward social buying. That figure will increase over the coming years, as the platform continues to transform from a marketplace of ideas to a marketplace for products and services as well.

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