The news: NBCUniversal and Macy’s struck a 10-year deal for the rights to broadcast the annual Macy’s Thanksgiving Day Parade on NBC, Peacock, and Telemundo, per NBCUniversal, renewing their longstanding partnership.
The deal also includes rights to Macy’s Countdown to Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks special, along with a new program that is yet to be announced.