MrBeast, Logan Paul, and KSI team up to take on Lunchables

The news: Influencers MrBeast (real name Jimmy Donaldson), Logan Paul, and KSI (real name Olajide Olayinka Williams Olatunji) are joining forces to launch Lunchly—a product they claim is a “better-for-you” lunch option than products such as Kraft Heinz’s Lunchables. It aims to piggyback on the success of MrBeast’s Feastables chocolate bar brand and Paul and KSI’s Prime Hydration beverage brand.

• Both products are included in the Lunchly grab-and-go package along with one of three processed food options including pizza, nachos, or turkey and cheese with crackers.
• Lunchly is available at a variety of grocers, including Ralphs, Food 4 Less, Mariano’s, and Kroger. It will roll out at Albertsons later this month.