Most US consumers are still not comfortable with biometric payments

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Key stat: A majority (73%) of US adults are not at all comfortable with Amazon biometric payments that would allow hand-scan checkout at Whole Foods Market, per CivicScience. That’s 5 percentage points lower than in 2019.

Beyond the chart:

• Amazon plans to roll out its Amazon One biometric payments tech to all Whole Foods locations by the end of this year.
• Biometric payments can streamline the checkout process for customers, but it comes with its own set of privacy concerns, which could pose a barrier to adoption.

Use this chart:

• Assess US adults’ comfort level with biometric payments.
• Determine investment in biometric payment systems.

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Methodology: Data is from an August 2023 CivicScience study as cited in company blog. 3,451 responses from US adults ages 18+ were obtained from online surveys conducted during July 27-31, 2023; 1,505 responses were obtained during September 17-24, 2019. Data is weighted according to the US Census.