Most B2B content marketers have trouble creating the right content for their audience

Key stat: 57% of B2B content marketers worldwide face challenges creating the right content for their audience, according to a July 2023 survey from Content Marketing Institute (CMI) and MarketingProfs sponsored by Brightspot.

Beyond the chart:

• The same survey found that 54% of B2B content marketers have difficulty creating consistent content, as well as differentiating content.
• Generative AI is a powerful solution to these creative challenges, assisting in every step of content strategy—from ideation to personalization—and at scale.
• More than half (51%) of B2B marketers worldwide use generative AI to brainstorm new topics, while others report using the technology to research headlines and keywords (45%) and write drafts (45%).

Use this chart:

• Identify pain points within your content marketing team.

Beyond the chart:

• Nearly a third of B2B marketers are using AI for chatbots, coding, and design
• Should you be using TikTok for B2B marketing?
• Email marketing is the most impactful channel for B2B marketers
• How Can B2B Content Marketers Successfully Integrate GenAI?