Younger consumers are more open to payment plans, according to separate data from the CivicScience. Roughly 28% of US internet users ages 18 to 24 expressed interest in using the service for low-priced items. Slightly more respondents ages 25 to 34 agreed.
Overall, the study found that interest in paying for low-priced items over time was low, but that will likely change within the next 12 to 18 months as more retailers offer the service on their sites.
“We're now working with over 7,500 retailers, and we're processing north of 15% share of checkout volume at those retailers,” Paradis said.
“That just sums up how much demand there is for this kind of a payment solution and how disruptive it [can] be in the US over the next two, three years,” he added.