Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.
Despite a decline in smartphone shipments in 2023, mobile ecosystems will thrive in 2024 thanks to innovations in mcommerce and device form-factors. Advertising will continue to drive app monetization as consumers spend more time on their favorite apps. And generative AI (genAI) will maintain its disruptive track, fundamentally transforming search and virtual assistants.
Here’s what’s in the full report
1file
Exportable files for easy reading, analysis and sharing.
4charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Mobile apps still drive advertising growth
GenAI will reinvigorate voice assistants
US mcommerce growth will stay strong due to innovations coming from China
Foldable phones will finally break through in the US
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
