Entering personal details is just one of several problems digital shoppers face. Some 35% of respondents said the screen wasn't big enough to see what they were typing, and more than a quarter had issues entering their order accurately.
What's more, one-third said they lost the connection, which resulted in a loss of interest in that product.
But it isn't always a poor mobile experience that results in an abandoned cart. For instance, a study from SaleCycle, conducted last year, asked digital shoppers worldwide why they abandoned their shopping carts. One main reason? Roughly a third said they were just looking. Another 18% wanted to compare prices, while just 4% said they did so because they experienced a technical issue.
Despite these issues, more people are shopping via mobile. According to eMarketer's latest forecast, mcommerce sales totaled $1.357 trillion in 2017, making up 58.9% of digital sales—a large jump in share from 40.2% in 2015.