The stat: Over one-third (37%) of US adults made a purchase via mobile sites over the past three months, per Forrester data reported by Retail Dive. That’s up from 29% in 2021.
Zoom out: Mcommerce’s steady rise has led more retailers to launch mobile-specific experiences to maximize convenience for shoppers. For example, Walmart launched a “Text to Shop” feature in December to—in theory—make it easier for shoppers to order via mobile.
The big picture: Mcommerce accounted for 41.8% of US retail ecommerce sales in 2022, a share that we expect to grow to 43.7% this year. But checkout speed and ease of use remain significant barriers to mcommerce, with nearly one-third of US consumers preferring to transact via desktop because it’s simpler, per Forrester.