US B2B advertisers are poised to spend more on mobile than nonmobile

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In the US B2B digital ad market, mobile will overtake nonmobile in spending share by the end of 2023 and generate $7.43 billion in ad outlays. This comes after mobile’s slight loss of share last year, when B2Bs focused on nonmobile ads to target audiences working from home and spent $5.16 billion on those placements.