As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.
Watch previous episodes from our Spotlight on Retail series:
Watch episodes from March's Spotlight on Women Leaders series:
Industry Voices: Spotlight on Kibou's Nell Shapiro
Industry Voices: Spotlight on Dickies’ Kathy Hines
Industry Voices: Spotlight on Purely Elizabeth’s Elizabeth Stein