Millennials and Healthcare

What Marketers Need to Know About the Largest US Generation

Report by Lisa Phillips  | Jun 23, 2023
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Table of Contents
Report Snapshot
Millennials are healthy—but not necessarily happy.
Where are millennials going for health advice?
Which digital health tools are a must for millennials?
What does all this mean for healthcare marketers?
Sources
Media Gallery
About This Report
Digital-savvy millennials are demanding a digital-first approach to accessing health and wellness information, as well as healthcare services. They’re trusting family, friends, and social media for medical advice, almost more than doctors.
Topics
Millennials
Health
Healthcare Providers
United States
Table of Contents
Report Snapshot
Millennials are healthy—but not necessarily happy.
Where are millennials going for health advice?
Which digital health tools are a must for millennials?
What does all this mean for healthcare marketers?
Sources
Media Gallery

Report Snapshot

Millennials are the largest US generation, making them a focal demographic. For healthcare marketers, now is the time to establish strong, tailored relationships with this cohort—and to put digital tools at the center of those efforts.

Key Question: How are millennials accessing healthcare now, and how will that affect marketers?

How US Millennials Are Engaging With Healthcare, Dec 2022 (% of respondents)
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KEY STAT: A majority of millennials turn to digital spaces for health information and advice. They’re very engaged in their health and wellness, using wearables and mobile health apps for fitness and monitoring purposes.

Here’s what’s in the full report

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Table of Contents

  1. Report Snapshot
  2. Millennials are healthy—but not necessarily happy.
  3. Where are millennials going for health advice?
  1. Which digital health tools are a must for millennials?
  2. What does all this mean for healthcare marketers?
  3. Sources
  1. Media Gallery

Charts in This Report

How US Millennials Are Engaging With Healthcare, Dec 2022 (% of respondents)How US Adults Describe Their Health Status, by Generation, Dec 2022 (% of respondents in each group)
Most Trusted Social Media Sources for Health Information, by Generation, Dec 2022 (% of respondents)Type of Healthcare Accessed via Telehealth by US Millennials, Dec 2022 (% of respondents)
Wearable Devices US Adults Use to Track or Monitor Their Health*, by Generation, Dec 2022 (% of respondents in each group)Types of Mobile Health Apps US Millennials Have Used in the Past Week, Dec 2022 (% of respondents)

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authors

Lisa Phillips

Contributors

Jeane Han
Senior Researcher
Rajiv Leventhal
Analyst, Digital Health