The news: Microsoft is rolling out an AI assistant called Dynamics 365 Copilot powered by OpenAI and designed for marketing and sales professionals. Proposed use cases include customer service, creating customer categories, and writing marketing copy.
Old but new: Customer service, recommending purchases, writing email copy—these are all functions for which advertisers have widely embraced artificial intelligence. Microsoft’s selling point is to provide marketers with an industry-leading AI tool that will help productivity and could later be integrated with other products under one business workflow app.
Microsoft comes for the ad market: AI is bigger than just marketing. Microsoft is racing with Google to develop prominent AI-powered products across industries. If AI can help Microsoft claim even a small portion of Google’s digital ad market share, that amounts to a multibillion-dollar opportunity.
Our take: Dynamics 365 Copilot helps Microsoft advance both its artificial intelligence and digital advertising agendas while neatly solving prescient problems for marketers. If it delivers on its promise, marketers will be able to do more with less.