The news: Microsoft is rolling out an AI assistant called Dynamics 365 Copilot powered by OpenAI and designed for marketing and sales professionals. Proposed use cases include customer service, creating customer categories, and writing marketing copy.
Old but new: Customer service, recommending purchases, writing email copy—these are all functions for which advertisers have widely embraced artificial intelligence. Microsoft’s selling point is to provide marketers with an industry-leading AI tool that will help productivity and could later be integrated with other products under one business workflow app.
- Copilot steers clear of “creative” and consumer-facing use cases like image and creative writing generation that may be appealing to cost-conscious marketers, but have landed in legal hot water for alleged copyright infringement, art theft, and plagiarism.
- Still, Microsoft warned customers that the product needs human oversight. It’s all in the name: “Copilot” suggests that this is not something that will replace workers or fully automate systems, but is a tool to help business development and processes.