Half of US adults still think of AI as a tool for fun and experimentation, according to a Suzy report. While a large number of US adults see productivity uses for AI such as email writing, brainstorming, and data analysis, less than one-fourth (24%) think of AI as a replacement for search engines.
But it’s hard to see change before (or even while) it happens. AI chat tools will likely fundamentally change search. In a Substack titled “I hope I’m wrong!,” tech writer Ryan Broderick predicted an “arms race between A.I. platforms and individuals using A.I. tools of their own to game the system, which will further atrophy the non-A.I.-driven parts of the web.”
The AI search dystopia is not here yet, but publishers must keep an eye on how chat-driven search will limit actual page views.
5. Microsoft has made ad moves beyond search