Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.
With a projected $5.58 billion in digital ad spending in 2024, Mexico’s digital ad market is the second-largest in Latin America after Brazil. However, its 61.0% share of total digital ad spending will make the nation stand out on the global stage with the world’s eighth-most digitally penetrated ad market this year. Several factors will fuel digital’s impressive gains every year through the remainder of our forecast period, including a thriving economy, more consumer time spent online, and increased ecommerce adoption.
This deck will:
Explore the current state of the Mexican economy and consumer sentiment.
Provide insights into where people are spending their time and money.
Analyze ad spending trends to understand how the paid media mix is evolving.
Help advertisers capitalize on opportunities for growth.
Here’s what’s in the full report
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