The news: Meta is opening its first retail store in an effort to give consumers hands-on experience with hardware products such as its Quest 2 virtual reality headset and Ray-Ban Stories smartglasses, per a company blog post.
More on this: The opening of a physical store represents the Facebook parent company’s latest effort to sell people on its vision of the metaverse—the immersive digital world for working, socializing and gaming—that’s accessible via headsets.
A modest step: The Meta Store is set to open May 9 on the company’s Burlingame, California, campus, which is about 15 miles south of San Francisco. It will be open Monday through Friday only from 11 am to 6 pm.
The big takeaway: Meta’s metaverse bet will only pay off if it can demonstrate the value of investing in hardware to experience the virtual world.