Meta led in digital ad revenue growth every quarter in the last year

Key stat: Meta’s digital ad revenue growth has exceeded that of Pinterest and Snap for the fourth consecutive quarter in Q2 2024, according to the company’s earnings. However, Pinterest and Snap have narrowed the gap in 2024—so far.

Beyond the chart:

• Meta users have remained loyal to its platforms despite complaints over increasing ad loads. Last quarter, the number of users under its umbrella of apps increased 7%, while impressions and price per ad each jumped 10%, per the company’s earnings.
• Meta’s US ad revenue will grow 13.8% this year, reaching $64.63 billion, per our March 2024 forecast.

Use this chart: Advertisers can use this chart to highlight the health of the overall digital ad industry and evaluate their ad spend across platforms.

Related EMARKETER reports:

• Earnings Report: How Is Digital Advertising Spending Performing Halfway Through 2024? (Subscription required)
• US Social Network Forecasts 2024 (Subscription required)