Let it scroll: To promote its TikTok-like product, Reels, Meta has added post-loop short-video ads that run in between Reels videos.
- In addition, a carousel of ads can be embedded at the bottom of a creator’s Reels.
Help wanted: These new features will give Meta a much-needed revenue injection.
- Last week, the company announced a hiring freeze, and now, is conducting “quiet layoffs” which could impact 15% of its workforce.
- In the second quarter, Meta posted its first-ever year-over-year revenue decline and the average price per ad on the platform decreased 14% year over year after an 8% decline in Q1.
Rocky road ahead: We forecast that Meta’s worldwide ad revenues would reach nearly $130 billion this year.
- But after Q2’s disappointing results, our analyst Debra Aho Williamson shared that it’s unlikely Meta will hit that number in 2022 and that growth in the third and fourth quarters will be slower than expected.
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