Consumers today have more choices than ever and more ways to make those choices. In order for companies to stay competitive and remain top of mind with consumers, customer engagement is a must. But because no two customers travel the same purchase journey, there is no single definition—or action plan—for driving engagement.
In this on-demand webinar, eMarketer principal analyst Lauren Fisher, breaks down how successful companies are making sense of customer engagement.
Not a PRO user? You can view an on-demand version here.
We'll explore:
- A multilevel framework to effectively map the customer journey
- What people, datasets and technologies are needed to make this a reality
- How companies like Hilton are making sense of their customer data
