On-Demand, Meet the Analyst Webinar: Aligning Around the Accounts that Matter

On-Demand, Meet the Analyst Webinar: Aligning Around the Accounts that Matter

How to ignite customer growth

Do you know the value of your current customers? Savvy marketers are shifting their focus to think about the long-term relationship they are creating when they win a new account, as opposed to solely concentrating efforts on bringing in new business.

During this on-demand webinar, eMarketer senior analyst Jillian Ryan, discusses how to deepen the business relationship and partnership with customers that B2B companies already have.

Not a PRO user? You can view an on-demand version here.

This video webinar will provide:

  • The most common activities B2B marketers should implement as part of their customer success program
  • An overview of how to calculate value measures to determine which accounts matter
  • A look at what teams need to get on board with customer growth strategy to make it succeed
  • Ask questions, and interact with your eMarketer community of marketing peers