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Consumers expect brands to orchestrate relevant and personalized interactions across multiple channels in real time. Nearly 70% of consumers want retailers to make personalization consistent and frictionless, no matter the channel, according to Redpoint Global and Dynata research.
To do so, marketers must have a personal understanding of each consumer. They need perfected customer data that is immediately available to any touchpoint across the enterprise.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Redpoint Global's John Nash, chief marketing and strategy officer. He shared how to utilize your customer data to create tailored experiences in the context and cadence of your consumer.
Watch this webinar and learn how to:
- Unify disparate customer data into a single point of control to create personalized customer interactions
- Utilize analytics and machine learning to determine the next-best action
- Orchestrate relevant, hyper-personalized experiences across all touchpoints to communicate with your consumer as a segment of one
Presenter
John Nash is chief marketing and strategy officer at Redpoint Global. John has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. At Redpoint Global, John is responsible for developing new markets, launching new strategies, building brand awareness, generating pipeline growth, and advancing thought leadership.
Moderator
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
