This year has certainly been a shock to the marketing industry, and marketers need to prepare now for a future that will look very different.
Should brands adjust their strategies and plans or even halt their advertising spend all together?
In this Meet the Analyst Webinar, Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, will share trends and data to help answer these critical questions and the existential choice brands are facing in this changing environment. Jeff Green, co-founder and CEO of The Trade Desk shared his unique perspective.
Watch this webinar, made possible by The Trade Desk, and explore:
- How brands should be looking at their ad and marketing presence in the coming months
- What messaging and what placements will resonate best with consumers during times of uncertainty
- Predictions and perspective on marketing attribution in a post-cookie world
