Identifying digital device users is the backbone of most digital advertising practices today, from segmenting and targeting to measurement and attribution. And now, the identifiers that marketers and their partners have used are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers.
In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin discussed how advertisers and their partners are hoping to continue getting the right messages to the right audiences and measuring the results of digital advertising.
Watch this webinar, made possible by Adobe, and explore:
- Three major disruptions to digital advertisers’ identity practices this year
- How marketers and advertisers are responding to identity challenges
- Essential tactical and strategic considerations for the future
