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Throughout 2020, retailers were required to retool their operational, merchandising, and marketing strategies to align with consumers’ changing shopping habits. While we are hopeful that things will return to normal soon, it’s clear that the realignment of retail will have lasting effects.
In this Meet the Analyst Webinar, Zia Daniell Wigder, senior vice president of content at Insider Intelligence, broke down our 2021 US retail and ecommerce sales forecast, and covered the significant shifts marketers will need to take into consideration for their in-store and ecommerce strategies long term.
Watch this webinar, made possible by Oracle NetSuite, and explore:
Zia Daniell Wigder is senior vice president of content at Insider Intelligence. Zia oversees the 100+ person content team at Insider Intelligence. She has 20+ years of experience covering digital trends, with a speciality in global retail and ecommerce innovation. Zia has held leadership roles at both established research organizations as well as venture-backed startups.
Matthew Rhodus is senior director of go-to-market & strategic initiatives at Oracle NetSuite. Matthew helps businesses maximize their tech investments and create roadmaps that are sustainable, flexible, and scalable–resulting in desirable customer experiences. He’s lent his technology expertise on major projects for multiple Fortune 500 companies, including some of the industry’s most iconic retailers.