Slicing and dicing the meal-kit subscription market

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In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.

Beyond the chart: Close to half of US meal-kit subscription ecommerce sales will come from HelloFresh, which will see $3.27 billion in sales in 2022. In recent years, the digital sales of meal-kit subscription services have grown faster than the overall subscription market, which will rise by 15.0% to hit $33.48 billion in 2022.

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