Slicing and dicing the meal-kit subscription market

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.

Beyond the chart: Close to half of US meal-kit subscription ecommerce sales will come from HelloFresh, which will see $3.27 billion in sales in 2022. In recent years, the digital sales of meal-kit subscription services have grown faster than the overall subscription market, which will rise by 15.0% to hit $33.48 billion in 2022.

More like this:

• Report: Small-Business Payment Disruptors
• Article: Paid membership is most in-demand feature for US apparel shoppers
• Article: Instacart adds 'tech provider' to its already lengthy resume