Mcommerce: How Rapid Growth Will Continue to Transform Retail | Meet the Analyst Webinar | On-Demand

In this Meet the Analyst Webinar, Yory Wurmser, eMarketer principal analyst at Insider Intelligence, broke down our forecasts for retail mcommerce sales in the US. He also took stock of the leading factors driving that growth and what it means for retailers.

Watch this webinar, made possible by Marketing Solutions, a division of T-Mobile USA, and explore:

• Our latest mcommerce forecast, including potential wild cards
• Shifting behaviors and innovative technologies that will drive continued growth
• How retailers can reach new mobile audiences and tap into shopping trends
• Plus! Mike Peralta, VP and general manager at Marketing Solutions, a division of T-Mobile USA, joins the conversation

Presenters:

Yory Wurmser is a principal analyst at Insider Intelligence. He leads the technology team and covers mobile media, networks and devices as well as regulatory issues related to data and technology.

Mike Peralta is vice president and general manager at Marketing Solutions, a division of T-Mobile USA. Mike is responsible for driving T-Mobile’s targeted advertising, measurements, and insights business. He has over 20 years of extensive domestic and international experience in technology and media. Mike has served in a variety of executive roles across publishing and ad technology in companies like Criteo, AudienceScience, MediaMath, AOL, Advertising.com, and most recently as global chief revenue officer at Future PLC.

Moderator:

Suzy Davidkhanian is a principal analyst at Insider Intelligence, covering retail and ecommerce. Suzy has nearly 15 years experience in retail from store level to buying and planning, and marketing, where most recently she led the consumer insights and market trends team at Macy’s. Suzy earned her MBA at University of Chicago Booth School of Business, and prior to that was an in-house public relations executive for 5 years.