Click here to see the presentation slides.
The best customer data strategies start with resolving, analyzing, and operationalizing first-party data. However, the need for quality third-party data to enhance and expand on this foundation has never been stronger.
With these two data sets in place, brands can deliver personalized engagements to customers and maximize reach—and ROI—in a privacy complaint way.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions' Zora Senat, senior vice president, marketing and partnerships, and Ross Epstein, vice president, new projects at SafeGraph, for this Tech-Talk Webinar. They discussed how first- and third-party data can be combined to increase customer engagement.
Watch this webinar and learn:
- Why mixing first- and third-party data is a game changer for your identity management and customer experience strategies
- How to respond to recent growth trends in data purchasing and data set types by industry
- How to overcome common data matching challenges, including the failure of existing solutions in geocoding, normalization, and fuzzy matching
Presenters
Zora Senat is senior vice president, marketing and partnerships at Infutor Data Solutions. Prior to Infutor, Zora spent 7 years at Exact Data operating in various leadership roles including Marketing, Sales Operations, Product Development & Operations, and Customer Success. Zora holds a bachelor’s degree from Northwestern University and an M.B.A. from the University of Chicago.
Ross Epstein is vice president, new projects at SafeGraph. Prior to SafeGraph, Ross was the CEO and co-founder of sales engagement platform Sendbloom, later acquired by LinkedIn. Ross holds a B.S. in Computer Science from Northwestern University.
